In recent months, the purchase ticket has become a key element when it comes to boosting a company’s marketing actions.

Aware that dozens of thermal paper tickets pass through everyone’s hands every month, regardless of their income level, advertising and communication departments have seen in this medium a fundamental place to place their commercial messages.

One of the possibilities, as explained by La Tienda del Rollo, is to use the back of the ticket (the opposite side to where the purchased items come from), to publicize offers or promotions, some of them even with photos.

Other businesses are betting on placing a QR code that when scanned with the cell phone opens a web page where you can expand a particular information. The truth is that since the pandemic, the use of this type of code has become so popular that many restaurants have decided to do away with their paper menus for good.

Another strategy is to print a discount coupon on the ticket for a future purchase. Depending on the amount spent, the benefit is usually greater. Among the conditions of the promotion, a minimum expenditure on the next visit can be established.

And of course, on certain dates, such as Christmas, there is the possibility of holding a contest among our customers. The participations are printed on the purchase tickets, so that consumers are obliged to keep the receipts.

La Tienda del Rollo, leader in the sector with more than 30 years of experience

www.latiendadelrollo.com is a company specialized in the sale of thermal paper with more than three decades of experience and with unbeatable prices on the Internet. In fact, they pay double the difference if they find a better price online. In addition, they offer a 10% discount on the first order after subscribing to their newsletter.cuento en el primer pedido tras suscribirse a su newsletter.