Since the beginning of commercialization, labels have always been an essential part of a product. From the time the Romans used them to control the weight, type of material, etc., and later to write down by hand the prices and characteristics of a certain product until the invention of printing and lithography, when the first printed labels began to appear.
Regardless of the type of business, nowadays they are always present as a key element. It is an extension of the brand in question. Whether informative (with basic data) or persuasive (with phrases and/or images to appeal to the potential customer). The good thing here is precisely the freedom to choose what you want depending on the interests of each one, since right now the options are very varied as can be seen at La Tienda del Rollo, specialists in the online sale of rolls and thermal labels.Melanie Plaza, its manager, says that labels is a sector in which they are growing a lot: “We sell to courier companies, food stores, clothing stores, also special ones for frozen products…”.
They have become a fundamental part of the communication and marketing strategy. Customers not only look at the physical aspect (the information), but also at the quality of the same (the material, the thickness, the font, the colors…). Often without being aware, as happens in everything related to advertising, is influencing the buying process and decision making. Nothing is trivial.
That’s why at La Tienda del Rollo label customization is so important. But the blank labels without customization are also sold a lot, so that the customer can print what he needs using a thermal printer. Whether it is a shipping label, a food product or a clothing label.
Bisphenol A-free, a highly polluting industrial chemical, environmental friendliness is another point in their favor in all their products. In addition, shipments are free and guaranteed to arrive within 24 hours within the peninsula.
To sum up, there are four points to take into account when launching into the world of labels:
- Brand or company logo. The consumer has to associate the product with the brand to which it belongs and thus distinguish it from the rest of the sector.
- Product name and information. The name must be clearly visible and distinguishable from the logo, of course, but in harmony with everything. Harmony is key.
- Design. It must be striking and direct. Do not beat around the bush, a label has to catch the attention and serve to be seen in a moment and not complicate life or confuse the customer.
- Material. If it is biodegradable, even better.
